Baozun's deep local knowledge of how Chinese consumers shop online allows us to help brand partners create effective online store experiences, no matter the platform.

E-Commerce Strategy

Baozun's expertise in website design, user interface, and user experience localization will enhance your brand’s image online and drive conversion through the features and functionality that Chinese customers expect.

Digital Marketing

Impactful digital marketing strategies are a critical factor to success for any online brand store. Our internal "agency" consists of over 80 experts, ranging from SEO to media buying.

Store Operations

Each store, whether brand, Tmall, or other marketplace, has a dedicated Baozun operations team acting as business owners for your store and are encouraged to do so with an entrepreneurial spirit.

E-Commerce Technology

Baozun’s brand store platform, Nebula 5.0, is currently in its fifth iteration as we continue to improve and introduce new functionality, many times in answer to client suggestion and needs.

Warehousing & Logistics

Baozun wholly operates more than 50,000 square meters of warehouse & fulfillment space across two facilities in the city of Wujiang, approximately 1 hour away from central Shanghai.

Customer Service

Baozun operates customer service for more than 50 client shops, more than 20 of which are fashion & beauty industry clients, across both official brand stores as well as Tmall stores.