Baozun Announces First Quarter 2025 Unaudited Financial Results

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Baozun Announces Fourth Quarter and Fiscal Year 2024 Unaudited Financial Results

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Baozun e-Commerce, and leading global consultancy, R3, published the collaborative whitepaper - Maximize Your E-Commerce Media Effectiveness

This whitepaper offers brands in-depth analysis of the latest trends and changes in market demands for the e-commerce sector, helping them optimize marketing efficiency and achieve greater breakthroughs and success in the era of stock competition. Shanghai, December 2024 – Baozun, in collaboration with R3, a leading global consultancy, published the whitepaper “Maximize Your E-Commerce Media Effectiveness,” providing an in-depth analysis of the latest developments and market demand changes in the e-commerce industry, helping brands improve marketing efficiency and find opportunities for breakthrough in the era of stock competition. Compared to traditional marketing, the Chinese e-commerce industry has experienced rapid growth over the past two decades, becoming an indispensable marketing channel for brands. With a wide variety of platforms emerging, competition continues to intensify. While brands are increasing their investment into e-commerce marketing, they face challenges such as how to clarify the correlation between generating trans-platform traffic and business growth as well as how to maximize overall business and marketing ROI efficiency. As platforms continue to evolve, advertising spend has become a key driver for product exposure and sales. Achieving efficient marketing results will depend on close partnership and efficient operations between brands and service providers. In the current e-commerce market, with demands for refined operations under cost-effective settings, the role of e-commerce service providers and advertising tools is becoming increasingly prominent. “In e-commerce, data-driven strategies and technological innovation are key to improving marketing efficiency. The collaboration between Baozun e-Commerce and R3 is based on a shared pursuit of developing data insights and marketing strategies. Through this whitepaper, we not only share Baozun’s battle-tested experience in e-commerce services but also integrate R3’s expertise in evaluating marketing efficiency. We believe that this collaboration can provide brands with a more holistic perspective, which helps to improve marketing ROI and achieve breakthroughs in a competitive market,” said Joyce Chang, CMO, Baozun e-Commerce. To maximize the potential of marketing efficiency, businesses should build and select the tools best suited for their needs around the e-commerce operation chain of “marketing insights, marketing strategies, marketing execution, and marketing review.” This ensures brands have clarity in marketing goal-setting, strategy formulation, execution, and placements review, according to the whitepaper. ::: hljs-center Scan the QR code below to download the full whitepaper. :::

Baozun Announces Third Quarter 2024 Unaudited Financial Results

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GOING VIRAL IN RED HUNTER FIRST POP-UP STORE OPENS IN CHINA

The century-old fashion brand HUNTER has recently launched its first offline store in Zhangyuan, a cultural and historic landmark in Shanghai, for a limited time, unlocking the trend of innovative offline retail ecology. Paying homage to the culture and history of Zhangyuan, HUNTER designed the space to fit the district’s characteristic style. Inspired by the iconic red classic Wellington rain boots - HUNTER Little Red Boots, the store uses the brand's iconic red extensively to create a playful and fresh visual presentation for its stunning debut as a landmark. The store also employs a thoughtfully curated layout to showcase personalised pairings of footwear, apparel, and accessories, effectively highlighting its line of diversified and innovative products. **During the opening ceremony, Vincent Qiu, Founder, Chairman & CEO, Baozun Inc., shared, “In addition to generating sales, offline stores carry a very important function, that is to communicate closely with consumers and better convey the brand’s culture and philosophy. Baozun is confident in helping HUNTER further expand its online and offline channels to realise omni-channel development.”** Partnering with Baozun since 2019, HUNTER has built its online operations across major social and e-commerce platforms, winning over a large group of brand users and enthusiasts. Post-pandemic, the outdoor sports sector has shown consistent growth in China. To ride on the wave, Baozun Brand Management team is actively planning HUNTER’s expansion in the Chinese market. Currently, HUNTER's main consumers are females aged 25-40, who have a knack for fashion and quality of life. Through its fashionable iconic products, HUNTER partners with local fashion bloggers to showcase the diversified lifestyle. HUNTER aims to lead consumers outdoors to enjoy nature in style. This June, HUNTER successfully launched its first store in Singapore, with much acclaim from the market. Moving forward, the Baozun Brand Management plans to further expand HUNTER's product offerings to strengthen its revenue growth while catering to the seasonal demands of local consumers. ABOUT CLASSIC WELLINGTON BOOTS ——HUNTER LITTLE RED BOOTS The classic Wellington rain boots were first launched in 1956 and have been HUNTER’s core product. Popular worldwide, these rain boots are made from natural rubber and 28 independently hand-assembled parts. HUNTER's little red boots feature original pattern design and craftsmanship in comfortable lining, and are 100% water-repellent. They are the perfect fusion between functionality and fashion. ABOUT HUNTER Founded in Scotland in 1856, HUNTER has always adhered to its mission to create products that help people grasp every moment and live to their fullest. No matter the weather, people can enjoy the vast world and abundant nature around. Today, HUNTER's products not only carry the spirit of exploration, but also integrate the elements of tenacity and freedom into contemporary fashion, aiming to produce products with superior performance, fashionable style, and durability in an environmentally responsible manner. As a classic brand with a century of history, HUNTER is not only the ideal companion for outdoor activities, but also a fashion status in urban life. HUNTER is committed to the dual pursuit of functionality and aesthetic - providing consumers with a diversified range of products.

Baozun Announces Second Quarter 2024 Unaudited Financial Results

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618 Pulse Report 2024

Baozun Announces First Quarter 2024 Unaudited Financial Results

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Baozun Releases 2023 Sustainability Report

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Baozun Announces Fourth Quarter and Fiscal Year 2023 Unaudited Financial Results

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Recognised as a Representative Vendor in Gartner's respected 2024 Market Guide for Distributed Order Management Systems

We're excited to announce that Baozun has been recognised as a Representative Vendor in Gartner's respected 2024 Market Guide for Distributed Order Management Systems. As a result of the leadership team’s strategic initiatives and investment efforts, Baozun has solidified its status as a pioneer and leader in China’s eCommerce industry. The recognition proves as a testament to Baozun’s professionalism and expertise. This year, Baozun will continue to focus on making omnichannel digitalization realized for brands by enhancing its technology capabilities and enriching product portfolios, thus delivering richer and elevated experiences for consumers. **About Gartner** Gartner is a global research and advisory firm providing information, advice, and tools for businesses in IT, finance, HR, customer service and support, legal and compliance, marketing, sales, and supply chain functions. They help leaders across all major functions in every industry and enterprise size with the objective insights they need to make the right decisions to help clients succeed in their mission-critical priorities. "We are delighted to be included in this Gartner report. These days brands focus more on upgrading their omni-channel retail business with end-to-end solutions to achieve sustainable business growth and maximize long-term brand value. Seamless and elevated customer experience is turning to be the core for retail business of many brands. To seek unified management of order, inventory and product information, retailers need to move away from siloed omni channels towards a cohesive Unified Commerce and build brand-new integrated retail operation platform (ROP). Meanwhile, as One Data becomes essential for brands, ROP can enable retailers to achieve efficient inventory utilization, order fulfillment optimization and financial management enhancement given trends of channel decentralization and diversified retail business models. All of these triggered our decision to further upgrade the OMS into ROP. In 2024, Baozun will stay committed to making omnichannel digitalization realized for brands by enhancing our technology capabilities and enriching product portfolios. The next-generation retail platforms will empower our brand partners to sustain their competitive edge amid the constant-changing market trends and technological revolutions." Lucy Feng Vice-President of Baozun Inc. General Manager of Technology and Innovation Center

Baozun Announces Third Quarter 2023 Unaudited Financial Results

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