About Baozun


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We are experts in data-oriented marketing and the leader in brand and marketing integration.

We delve into customer behavior data in various ways by taking brand business strategies as the starting point and the development of the customer life cycle as our target. With core big data, and saleable creativity, we provide a seamless and omni-close-loop experience for consumers to ensure that consumers life cycle continues to grow and thrive.

Our digital marketing team has more than 300 employees across 7 core departments: Integration Strategy, Media Delivery, Big Data Marketing, Creative Content, CRM Service, Private Smart Retail, and Mar-Tech. We aim to provide omni-marketing services for brands, from strategy output to implementation.


7 vertical departments with 300 marketing experts integrated service model from strategy consulting to overall case execution

Integration Strategy

Based on big data insight, develop integrated marketing strategy, and provide one-stop service from counseling and execution

CRM Service

CRM Service

  • Omni-channel member operation ranges from strategy to execution
  • Consumer life cycle management strategy
  • Customize users’ operation strategy, create unique member management platform
  • Omni-channel, cross-platform member operation

Media Delivery

Media Delivery

  • Integrate media with data to approach the consumers accurately
  • Break the barrier of platforms, and realize omni-channel consumer communication
  • Apply Deeplink strategy in all channels to achieve deterministic returns
  • ‘Wanfu’ service provider, achieve business goals with algorithms

Big Data Marketing

Big Data Marketing

  • Provide digital growth solutions
  • Digitize brand power, quantify brand operation
  • ‘Hero product mode’ to redefine product R&D progress
  • Consumer research to establish consumer-centric operation model



  • One-stop auto-media-delivery improve the delivery efficiency
  • Omni-channel marketing report deliver comprehensive evaluation
  • Intelligent content operation & video clip to reduce the traffic cost
  • CRM application to improve execution efficiency

Private Smart Retail

Private Smart Retail

  • Omni-channel and fully customized private retail solution
  • Brand website and mini-program development, and privatization deployment
  • 3 service matrices include technology, operation, and promotion
  • 4 business scenarios include social retail, private operation, digitizing store, and performance media delivery

Creative Content

Creative Content

  • Develop multi-platform creative content
  • Overall creative solution provider
  • Omni-channel BPUGC content management and high-quality customized PGC live-streaming
  • Upgrade consumer experience and digitize product launch
Data-driven omni-channel marketing to empower business efficiency
Omni-channel media penetration with ensured effect
Multi-platform certified leading service provider 1.6 billion volume service standard 150+,10 years+ experienced media experts Brand-centric media strategy,ROI-oriented paid media
Use Innovation to boost business and close-loop brand marketing
100+ creative people with e-commerce knowledge,4A integrated marketing capability 2000㎡ livestreaming studio,1000+ campaign experience 14 years EC visual experience 20+ professional photography teams, serve &serving 100+ clients
Omni-channel CRM operation integration to improve efficiency
10 million volume member management, accumulated operation methodology Members refined operation and consumer life cycle management Exclusive Shopcat omni-channel system Uni-CRM development and operation capability
Omni-channel data marketing solution expert
Omni-channel certified data insight NEO and ‘product power’ model to redefine new product creation Omni-channel ‘hero product’ data monitor locates the growth chance Visualized BI report support
Private retail omni-channel solution partner
Self-owned DTC develop ability Empower brand data analysis and omni-channel operation Tencent “QianYuJiHua” certified partner, official certified capability 100+ brands co-proration, enrich case experience
Diversified tech-innovation to expand marketing ecology
10+ media channels, 100+ authorized brands, 4 years’ data accumulation Collect omni-channel data by marketing API Productize BAOZUN EC marketing experience Concentrate on EC marketing, improve marketing efficiency and return with self-developed products
Marketing Awards ’Grand Slam’
Apr 2022
M Awards
1 bronze award and 7 outstanding awards
DEC 2021
Golden Wheat Awards
1 gold award, 4 silver awards, 4 bronze awards, and the Best Marketing Service Provider Award
Oct 2021
The ROI Awards
The Annual E-commerce Company, 2 silver awards, 1 bronze award, and 1 nomination
Apr 2021
IAI Sports Marketing Award
Annual Most Promising Digital Marketing Company, and 2 silver awards
Apr 2021
Golden Mouse
Annual Digital Marketing Influencer, 1 gold award, and 2 bronze awards
DEC 2020
Golden Wheat Awards
Best Market Service Award, 3 gold awards, and 2 bronze awards
DEC 2020
The ECI Awards
1 gold award and 2 silver awards
DEC 2020
The Effie Awards
1 bronze award
Aug 2020
The 11th Tiger Roar Awards
Annual Best Content Marketing System Award, 1 bronze award and 4 outstanding awards
Jul 2020
SHIAF Awards
3 silver awards
Jul 2020
Digital China Annual Awards
1 gold award, 2 silver awards and 2 bronze awards
May 2020
Tmall “Super ONE”
New Consumption Super Experience Award
DEC 2019
“The Oscars of E-commerce” - Golden Wheat Awards
Best Marketing Service Award, 1 gold award, 2 silver awards, and 1 bronze award
Oct 2019
The ROI Awards
1 silver award and 1 nomination
Oct 2018
The Effie Awards
1 bronze award
Oct 2018
“The Oscars of Marketing” – The ROI Awards
1 silver award and 1 bronze award


One-stop marketing solution customization from strategy
making to specific implementation



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