TIC
Baozun has been dedicated to providing retail digital solutions that cater to the needs of Chinese retail practitioners and brands based on Technology innovation ever since it was founded in 2007. Baozun Technological Innovation Center (TIC), drawing on its rich experience and unique features fostered over the years, has cultivated a new, independent, omni-channel brand for technology commercialization, BOCDOP, while stepping up investment in cutting-edge technologies to boost business innovation, underpinning high-quality brand development.
A Leading Digital Service Provider:
Empower Global Brand Customers and
Promote Omni-Channel Retail
Transformation
BOCDOP: Technological Advancement Over The Course Of 16 Years
OMS 1.0
OMS launched in support of online third-partner (TP) business
Brand Operation
Signed the first OMS TP customer
WMS 1.0
WMS introduced in support of e-commerce logistics and warehousing
Tmall 11.11
Tested amid the first ever 11·11 shopping spree
Brand Website
The first private-domain brand website started
HUB 1.0
HUB launched to provide access to multiple channels, brand systems and the e-commerce ecologies
Nebula 1.0
Official website product introduced empowering private-domain brand website building
O2O 1.0
Shopdog launched, empowering the first brand’s O2O omni-channel transactions scenarios
CRM 1.0
Shopcat introduced, enabling the first brand’s，omni-channel operation on a membership basis
Omni-channel OMS 3.0
OMS upgraded to the third generation in support of omni-channel brand business
Asia Pacific Program
The first Asia-Pacific program that rolled out a full lineup of products overseas, realizing omni-channel business presence
UNEX 1.0
Nebula was upgraded as a brand transaction middle platform enabling multi-private sphere transactions on various platforms including official websites, WeChat mini-programs and APPs
Middle Platform building underway
Baozun started its middle platform program for product line integration
PIM 1.0
Management of brands’ omni-channel digital assets in support of omni-channel product experience improvement
System capacity upgrade
OMS/HUB upgraded to 4.0 version, while the WMS was upgraded to 3.0 version embedding the micro-service concept in support of omni-channel brand integration
SEMA
Baozun kicked off its big data program to promote data-driven brand growth
Middle Platform 1.0
An important step toward omni-production line “All IN ONE” integration: Baozun introduced its omni-channel digital retail middle platform
SEMA 1.0
Baozun rolled out its big data-based AI application for data-driven brand growth
BOCDOP
Baozun’s independent brand for technology commercialization, empowering omni-channel digital brand operation
Baozun’s Independent Brand For Technology Commercialization, Empowering Omni-channel Digital Brand Operation
Upholding Baozun’s pursuit of“Technology empowers future success development”, BOCDOP works to increase its presence in the omni-channel retail market based on its cutting-edge technologies, providing brands with industry-, business- and channel-oriented solutions and customized products in support of its effort to deliver better end-to-end retail digital services. It seeks to offer stable, efficient and safe all-in-one services to its brand customers and become their best choice for digital retail technological solution provider.
OMNI-CHANNEL BRAND SOLUTIONS
Omni-channel Customer Service
Brand
recognition
Demand
stimulation
Product
research
Consumption
User
experience
After-sales
service
Sustained
attentionIndependent channels
of brands
- Brands’ official online STORES
- Brands’ mini-program STORES
- SCRM
Digital outlets
- O2O
- E-shop
- Intelligent shopping guide
Omni-channel CRM
- Omni-channel member integration
- Automated marketing
- Targeted marketing
Marketing mini-programs
- Membership mini-program
- Tmall mini-program
- Douyin mini-program
Omni-channel Digital Operation
Refined product
management
Digitalized inventory
management
Intensive omni-domain order
management and intelligent contract
fulfillment
Reliable financial
managementOmni-channel product
management
- Digital asset management
- Cross-entity coordination
- Omni-channel publish
- Price and promotions
- Intelligent product management
Omni-channel inventory
management
- Real-time inventory integration
- Flexible distribution strategy
- Comprehensive inventory safety protection
- Replenishment and transfer
Omni-channel order
management
- Fast expansion of new platforms
- Multiple business models
- Omni-scenario promotion
- Smart route support
Omni-channel finance-
business integration
- Automated account collection
- Automated sub-account creation
- 2C receipt write-offs
Data-based EmpowermentOmni-Channel Business Intelligence Dashboard
- Omni-domain, multi-layered business data collection and analysis
- Highly flexible visualized analysis platform
AI Smart Retail Engine
- Intelligent product selection and arrangement
- Private-domain product recommendation
OMNI-CHANNEL RETAIL SOLUTION EMPOWERED BY THE DUAL MIDDILE PLATFORM ARCHITECTURE
User Touch PointOnline Touch Point
14+ years of experience110+ brand users
30+ Online platforms260+ Brand outlets
Offline Touch Point
O2O tools
for outlets
Outlet POS
Customer service and
professional guides
Business ApplicationSaaS
Baozun’s integrated platform - Bizhub
DTC
- Brand-owned channel
- Store digitalization
- Omni-channel CRM
- Marketing Mini-program
Omni-channel Digital Operation
- Omni-Channel Product Mgmt
- Omni-Channel Inventory Mgmt
- Omni-Channel Order Mgmt
- Omni-Channel Financial Mgmt
Data Intelligence
- Omni-Channel Business Intelligence Dashboard
- AI Smart Retail Engine
PaaS
Middle Platform
CapacityBusiness Service Middle-tier
- Transaction Services
- Merchandize Services
- Promotion Services
- Inventory Services
- Payment Services
- Order Services
- Price Services
- User/Member Services
Technological
Platforms- Tenacy
- Monitoring
- Devops
- Open-source Based Middle Wares
Data Middle Platform
Data Assests
(Tag、Metric、 Model Algorithm)
- Subject Domain Data
- Data Service
- Monitoring
- Data collection/ Clease/Storage
- Compute: JOB management
- Data quality
System
IntegrationBaozun’s integrated platform - Bizhub
- Third-party ERP
- Third-party WMS
- Third-party Logistics
- Third-party Payment
- Third-party Invoice
- Third-party POS
Cloud servicesIaaS
Multi cloud support
Baozun Cloud
Ali Cloud
AWS Cloud
BOCDOP’S CORE COMPETITIVENESS
Working to address the brands’ fundamental needs for comprehensive development and drawing on its rich, advanced experience, Baozun’s new brand for technology commercialization, BOCDOP, has played an important role helping brands deliver omni-channel retail products and services with a customer-oriented and win-win growth philosophy based on its abundant resources, sound ecology and long-built dual-mid-end platform capacity.
An authenticated leading
mid-end architecture
mid-end architecture
With over 5 years of mid-end platform capacity building, sector-leading dual- mid-end platform architecture and over a decade of experience in observing e-commerce business statistics, BOCDOP ensures safe, scalable, stable and efficient operation.
Product capacity
building driven by real
business scenarios
building driven by real
business scenarios
Baozun has realized omni-channel coverage and a smooth end-to-end business chain from transaction to contract fulfillment drawing on its rich experience in cross-sector e-commerce operation and best practices on top brand management.
A sound e-commerce
business ecology
business ecology
Building on Baozun’s rich resources and sound retail ecology, BOCDOP can empower the digital upgrade of its customers’ omni-channel business
Rooted in Baozun’s
service-oriented
philosophy
service-oriented
philosophy
Based on its in-depth understanding of industrial and business scenarios, BOCDOP provides high-quality services for customers in line with latest development trends in pursuit of win-win growth with its customers.
An authenticated leading
mid-end architecture
mid-end architecture
With over 5 years of mid-end platform capacity building, sector-leading dual- mid-end platform architecture and over a decade of experience in observing e-commerce business statistics, BOCDOP ensures safe, scalable, stable and efficient operation.
A sound e-commerce
business ecology
business ecology
Building on Baozun’s rich resources and sound retail ecology, BOCDOP can empower the digital upgrade of its customers’ omni-channel business
Product capacity
building driven by real
business scenarios
building driven by real
business scenarios
Baozun has realized omni-channel coverage and a smooth end-to-end business chain from transaction to contract fulfillment drawing on its rich experience in cross-sector e-commerce operation and best practices on top brand management.
Rooted in Baozun’s
service-oriented
philosophy
service-oriented
philosophy
Based on its in-depth understanding of industrial and business scenarios, BOCDOP provides high-quality services for customers in line with latest development trends in pursuit of win-win growth with its customers.
BOCDOP CORE PRODUCTS
BOCDOP has fully integrated its product capacities to explore deeper, wider scenarios for technological empowerment. It has helped brands fulfill orders efficiently on public-domain platforms, connected channels for O2O online and offline synergies, built private-domain platforms and provided refined members management in this domain in a data-driven manner. With all these efforts, BOCDOP has injected sustained momentum for growth into goods transactions and supported delivery of product values.
UNEX
SHOPCAT
SHOPDOG
OMS
PIM
BBI
SEMA
Consumer End-to-end Operation
UNEX110 +
Brand private-domain
sites built
14
Years of delivery
experience
Private domain channel building
Provide solutions for website and mini-program building targeting the private domain business, with a full coverage of potential scenarios in support of rapid expansion of channels for brand development and customized service provision.
Support various interactive marketing scenarios in accordance with the brands’ differentiation strategy in private-domain business development
Mature product solution delivery within as short as 4 weeks
The SaaS tenant model supports the multi-brand, multi-model and multi-site private-domain matrix management of brands