E-Commerce Strategy


Unlike traditional agencies or service providers that approach projects as one-off investments of time and resources, we treat all our brand relationships as partnerships with a collaborative vision towards a common goal.

Working with our brand partners, we have defined four business objectives below in order of priority:

  • Sales
  • Branding
  • Customer acquisition
  • Customer satisfaction

In addition, if you have a clear idea of your desired critical business goals, we will align with your strategies and produce results.

The experience expectations of Chinese consumers differs depending on which channel they are interacting with your brand. On your brand site, they expect a full brand immersion. On Tmall, they expect a blend between your brand and their expectations of a typical Tmall shopping experience.

Baozun’s deep local knowledge of how Chinese consumers shop online allows us to help brand partners create effective online store experiences, no matter the platform. Our expertise in website design, user interface, and user experience localization will enhance your brand’s image online and drive conversion through the features and functionality that Chinese customers expect.