Baozun is the famous brand E-commerce business partner, and a leading digital technology and solution company in China.

Business Overview

We are the leading brand E-commerce solutions provider in China, our integrated capabilities encompass all aspects of the E-commerce value chain covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. We help brand execute their E-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their E-commerce operations. Our business ranges from China’s well-known online shopping platforms – Tmall and, as well as social mobile shopping malls, to brands’ official stores and off-line smart stores. Rooted in the evolving digital business, driven by technology, we dig into each area of supply chains, make customized solutions for brands, and build a communication bridge with customers.

Technology is the essence of future retail, and is, our DNA. By integrating cloud computing, big data, and AI technology, we continuously invest to build a leading e-commerce technology platform.


Baozun was founded at Shanghai, China in year 2007. Over the past ten years, we have branches spread all over Hangzhou, Beijing, Hongkong and Taiwan, with overseas offices located in Japan, Korea and the USA.

Baozun was listed on NASDAQ in May, 2015 and completes the secondary listing on HKEX in September, 2021. Baozun’s competitive advantages have enabled the Company to achieve rapid growth in the number of its brand partners to 281 brand partners as of March 31, 2021, including 15 out of the top 50 most valuable global brands according to BrandZ Top 100 Most Valuable Global Brands. 

Baozun has delivered huge success with brands to localize their digital strategy in China market. With a leading global vision and the localized.

Mission and Vision

Mission: Driven by technological innovation and customer needs, we strive to become the leading global brand e-commerce business partner.

Vision: Technology empowers the future success.