Digital marketing

Digital Marketing Services

We are experts in sales-oriented marketing and the leader in brand and marketing integration.

We delve into customer behavior data in various ways by taking brand business strategies as the starting point and the development of the customer life cycle as our target. With big data as the core, and salable ideas as weapons, we provide a seamless and Omni-close-loop experience for consumers, and ensure that our brands life cycle continues to grow and thrive.

Digital Marketing Services

Our digital marketing team has more than 300 employees across 7 core departments:

  • Marketing Strategy
  • media planning/buying
  • social and content marketing
  • Creative development
  • Big data marketing
  • CRM
  • Mar-Tech

We aim to provide Omni-marketing services for brand customers that range from strategy output to implementation.

Service scope

Our digital marketing business division constructs omni-marketing services through multiple dimensions including market insight, big data application, media strategy and buying, brand marketing activities, content marketing and Omni-channel CRM to help brands improve ROI.

The Omni digital marketing service of Baozun

Media planning

  • Marketing strategy establishment based on business
  • Consumer insight based on big data
  • Integration of media, creativities and operation experience
  • Better understanding of brands and sales

Media buying

  • Media buying experts in the level of 4A media agents
  • 400+ million media buying
  • Brand centered media strategies
  • Result-oriented media buying evaluation

Social and content marketing

  • The first accredited MCN institution
  • Digitized content marketing
  • Baozun’s exclusive PGC live program
  • Serving over 50 international e-commerce brands

Creative development

  • 1000㎡ photo studio
  • 40+ Creative Designer
  • Shooting experience for over 100 customers
  • Senior design teams from advertising agencies

Big data marketing

  • A first service provider accredited by DataBank
  • SHOPCAT— Omni-channel consumer operation of Baozun
  • Ali Uni-CRM development partner
  • Top data modelling and arithmetic capability

Baozun AI Copy Writer

  • Writing hundreds articles in a few seconds
  • Friendly user experience,easy to write and distribute articles to different content chanels
  • TOP AI capability,including image recognition and NLG
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Core competitiveness

Service partner with full-round ecological accreditation — by Alibaba

A first comprehensive content agency accredited by Alibaba

A first comprehensive content agency accredited by Alibaba

A first service provider accredited by data bank

A first service provider accredited by data bank

Uni-CRM development partner

Uni-CRM
development partner

Baozun is the marketing partner of Alimama

Baozun is the marketing partner of Alimama

Alimama Intelligent Desk agency

Alimama Intelligent Desk agency

Strategy Center Certified agency

Strategy Center Certified agency

Moment of glory

Famous for brand and marketing integration

Excellent case

One-stop marketing solution customization from strategy making to specific implementation

Levi's® Universal Linkage & No Restrictions · Data promotes brand rejuvenation and upgrading
case 1

Levi's® Universal Linkage & No Restrictions
——Data promotes brand rejuvenation and upgrading

  • Data as the core
  • Link Alibaba media ecosystem
  • Get through the path of young shoppers
  • Realize brand rejuvenation, upgrading and sales growth
case 2

Pizza Chinese Flavor, More Hut More Tasty
——Integrated marketing

  • Pizza Hut integrates Chinese and Western culture
  • Create a new taste of pizza
  • Attack with innovative products and young marketing mix
  • Reshape glocal's young attitude
Pizza Chinese Flavor, More Hut More Tasty · Integrated marketing
Oreo Supper Brand Day3.0,Another Breakthrough Achievement · Data driven e-commerce business
case 3

Oreo Supper Brand Day3.0,Another Breakthrough Achievement
——Data driven e-commerce business

  • Min potential customers with data
  • Break platform data barriers horizontally
  • Refine operation of vertical population
  • Maximize marketing effectiveness
case 4

Haagen-Dazs black-tech moon appreciation artifact
——Emotion marketing

  • Based on big data insight and global marketing matrix
  • Using black technology creative products + all-round experience marketing
  • Let young people love Mid Autumn Festival again
Haagen-Dazs black-tech moon appreciation artifact · Emotion marketing
NBA China from the hottest hit to the best seller · Decide products via marketing
case 5

NBA China from the hottest hit to the best seller
——Decide products via marketing

  • Epic IP of Kobe Final Match
  • Brings enormous business potential.
  • It only took NBA China 40 days to complete the process from design confirmation and manufacturing to selling out of Kobe commemorative T-shirts.
case 6

Shanghai Jahwa Consumer Fishing Plan
——Databank Scene Marketing

  • Seamlessly lock consumer experience routes by taking contents as the bait and data as the net. We utilized our data bank to achieve 3 major marketing innovations and boosted our brands integrated baiting, fishing and reproducing operations.
Shanghai Jahwa Consumer Fishing Plan · Databank Scene Marketing