Online Store and Shopping Site Operation

Baozun is more than just a provider of operational services, Baozun is a business partner for brands in e-commerce.

We designate a dedicated team to each brand. We keep improving by using data analytics, BI and AI from our technology and innovation team. We are oriented towards business results and take responsibility for your sales performance.

  • We serve more than 355 international and domestic brands. Covering 8 categories: Including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and insurance and automobiles.

Service scope

Our operation service covers a wide range of channels including platform stores (such as Tmall, JD, Redbook and Amazon), official brand website, social media platforms (such as Wechat malls and Applet) and O2O, Omni-channels. Our operation is deployed according to the consumer lifecycle (people), merchandising (products) and scenarios (place) and the integration between these to ensure seamless and consistent consumer experience and high operational efficiency.

Content traffic management

  • Content operation
  • Advertisement
  • Resource management
  • Live

Crowd lifecycle operation

  • Crowd scenario segmentation
  • New and old customer operation

Merchandising strategy

  • Ordering strategy formulation
  • Product display
  • UED of pages
  • Product photography
  • Product promotion
  • product mix
  • Seasonal strategies

Integrated data analysis

  • Scheduled data analytics
  • Real-time comparison
  • Platform data
  • Activity data

Core competitiveness

Baozun has the clear first-mover advantage in China which led to extensive experience of more than ten years as an e-commerce partner for brands. Our understanding of the local greater China market, daily store/site operations, campaigns/promotions and backend integration are all in a clear leading position.

End-to-end one-stop solution

End-to-end one-stop solutions

  • Brand business manager successfully improves efficiency
  • More flexible and responsive since it is directly driven by operation
  • No blind pursuit of KPIs as it is driven by better data
  • Every single service capacity has a strong competitive
Omni-channel expanding operation

Omni-channel expanding operation

  • Provide complete operation service and flexible service patterns
  • Able to integrate Omni-channel services
  • Provide marketing service with brand and efficiency integration
Lead prospective trend investment

Lead prospective trend investment

  • Lead prospective investment of the industry by helping brands to develop ahead of trend
  • Use our intelligent software such as SHOPDOG and SHOPCAT to effectively perform forward-looking views

Tools & teams

The technology DNA drives our innovations and development of a series of automated operational tools, covers elements like master data maintenance, visual design, product display, promotion management, order processing, return and refund, reporting and analysis. Additionally, operational efficiency is improved as a result of the data analysis of our expert team.

Integrated operating tools

Offer individual e-commerce solutions for brands


Offer intelligent O2O management for stores


Offer Omni-marketing guidance for companies


Offer middle-end management of all channels for brands

Code Store

Offer automatic efficiency improvement for companies

Offer full-time intelligent services for e-commerce customers


Retail operation support system

BI Platform

Provide brands with intelligent business data


Help brands achieve visualized supply chain management

Expert team of data analysis
Bi Platform

Business Intelligence manager for brands


Timely provide clients with all-around business dynamics and performance consultation through integrating data from various sources and dimensions of platforms, brands, marketing, operations, supply chains and so on. Customize data query entry for different departments and employment levels of clients. Fully utilize data to optimize cross-department transparency and work efficiency. Have a visualized business data product to support fast business response and decision making.

Excellent cases

For more than ten years, Baozun has continued to evolve technology and improve its e-commerce operation capability. We have helped plenty of domestic and international brands to solve new situations on their e-commerce channels.


Case of BYD O2O business


BYD planned to set up an O2O e-commerce system to arrange its automobile business in e-commerce.


In the new retail era, new automobile marketing was short of solid guarantee and marketing scenarios.


We helped BYD to build its own e-commerce system with full links from front-end stores to a backend worksheet processing system. Provide deep support from technology to operation, marketing and promotion.

Final results

BYD and Baozun formed a deep collaboration. With the advanced and professional marketing cooperation means of these two companies, BYD achieved a breakthrough in e-commerce. During Double 11, more than 50% orders were brought by new customers. And over 7% orders were brought by consumers visiting from offline stores. Compared with other online platforms, the cost of customer acquisition was reduced by over 60% and compared with offline stores, it was even lowered by 80%.

Help the brand achieve a business miracle from 0 to 90 Million

Case of BRITA online store and website operation


China had become the largest e-commerce market in the world and Brita’s traditional business model was in need for change.


Business management becomes a headache due to plenty of C2C stores. The brand had a lack of offline stores.


Incorporate C2C stores to become online distributors of Brita. Open Tmall flagship stores to connect the brand directly with the new consumer channel.

Final results

The incorporated stores have become the main online distributors of Brita including 2 Tmall B2C stores. Tmall flagship stores have helped Brita create a borderless communication channel for customers and 9x growth in sales.