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Our Services

Online store & shopping site operation

Differed from a fundamental operation service, Baozun is more about a business partner to brand e-commerce. We designate dedicated operation team for each brand, keep adopting harvest like data analytics, BI and AI from our technology and innovation team, oriented to business results and take the responsibility of sales performance.

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digital marketing

We are the expert in sales-oriented marketing and leading practitioner of brand and marketing integration. We delve into customer behavior data in various circumstances by taking brand business strategy as starting point and the development of the customer life cycle as target. With big data as core and salable ideas as weapons, we provide seamless and Omni-close-loop experience for consumers, and make brand customers life cycle continue to grow and thrive.

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Technology Service

Technology is our DNA and the cornerstone of future retail business.

Baozun Technology Center offers Omni-channeled, End-to-end B2C digital commerce solutions and related services. These solutions and services cover various consumer touch-points, such as online marketplace, brand official online stores, mobile websites and apps, WeChat and screens in physical stores, while support marketing, IT application, integration and service, sales operation, customer service, warehouse and logistics, and ensure stable, efficient, safe and flexible one-stop services for the market.

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Customer service

As distinct from such traditional concepts as customer care, after-sales service and call centers, Baozun Customer Service is new-generation integrated customer service capabilities for brand e-commerce business. In addition to satisfying customer consultation, after-sales service requirements and complaints processing in the general sense, today’s customer service is fully integrated into the entire consumer-brand interaction, such as providing real-time support in the course of purchase by consumers. These features empower brands to face consumers from the perspective of customer service.

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supply chain management services

Baotong E-Logistics, a wholly-owned subsidiary of Baozun, has developed into a comprehensive supply chain company. It has built over 270,000 square meters logistic center and the business has covered the whole area of China including Hong Kong, Macao and Taiwan. In particularly, Baotong Yongding center has been put into use from 2016, as the first batch of automated logistics center, it represents the best operated digital warehouse in China right now.

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