Online Store and Shopping Site Operation

Differed from a fundamental operation service,Baozun is more about a business partner to brand e-commerce.

We designate dedicated operation team for each brand,keep adopting harvest like data analytics, BI and AI from our technology and innovation team,oriented to business results and take the responsibility of sales performance. 

  • Serve more than 150 international and domestic frontline brands.Cover 8 categories : Including apparels, appliances, 3C, home furnishings, fast-moving consumer goods, cosmetics,auto and insurance.

Service scope

Our operation service covers a full range of channels including platform stores (like Tmall, JD, Redbook and Amazon), brand official website, Social platforms (Wechat malls and Applet) and O2O,Omni-channels Our operation is deployed to consumer lifecycle (People), merchandising (Products) and scenarios (Place) and the integration in between,to ensure seamless and consistent consumer experience and high operation efficiency.

Content traffic management

  • Content operation
  • Media buying
  • Venue traffic resource

Crowd lifecycle operation

  • Crowd scenarios segmenting
  • New and old customers operating

Overall merchandising

  • Ordering strategy formulation
  • Product display
  • UED of pages
  • Product photography
  • Product promotion
  • product mix
  • Seasonal strategies

Integrated data analysis

  • Schedule data
  • Contemporary comparison
  • Platform data
  • Activity data

Core competitiveness

As the first mover, Baozun has intensive experiences of more than ten years in brand e-commerce. Our understanding of the local greater China market, daily store/site operations, campaigns/promotions and backend integration are all in a clear leading position.


  • Brand business manager successfully improving efficiency
  • More flexible and responsive as driven by operation
  • No blind pursuit of KPIs as driven by data
  • Every single service capacity reaches industry-leading level


  • Provide complete operation service and flexible service patterns
  • Able to integrate Omni-channel services
  • Provide marketing service with brand and efficiency integration

Lead【prospective】trend investment

  • Lead prospective investment of the industry to help brands develop ahead of trend
  • Invest intelligent technologies such as SHOPDOG and SHOPCAT which shows forward-looking leadership in business

Tools & teams

The technology DNA drives our innovations and development of a series of automated operational tools, covers elements like master data maintenance, visual design, product display, promotion management, order processing, return and refund, reporting and analysis. And the operation efficiency is improved under the data analysis of expert team.

Integrated operating tools

Offer individual e-commerce solutions for brands


Offer intelligent O2O management for stores


Offer Omni-marketing guidance for companies


Offer middle-end management of all channels for brands

Code Store

Offer automatic efficiency improvement for companies

Offer full-time intelligent services for e-commerce customers


Offer customer data collection and analysis for brands

BI Platform

Provide brands with intelligent service of business data


Help brands achieve visualized supply chain management

Expert team of data analysis
Bi Platform

Business Intelligence manager for brands


Timely provide clients with all-around business dynamics and performance consultation through integrating data from various sources and dimensions of platforms, brands, marketing, operations, supply chains and so on; Customize data query entry for different departments and employment levels of clients; Fully utilize data to optimize cross-department transparency and work efficiency; Have visualized business data product for supporting fast business response and decision making.

Excellent cases

In more than ten years, Baozun has continued to evolve technology and improve e-commerce operation capability.We have helped plenty of domestic and international leading brands to open new situations in e-commerce channels.

Help the brand successfully build up and operate official WeChat store

Case of Microsoft Store operation


Microsoft had planned to build up diversified e-commerce platforms including official online store and Wechat store.


The time was limited in setting up WeChat backend platform and functions of later-period operation was deficient.


Provide the WeChat operation platform Nabula+ for the brand operating;Offer an effective solution for mobile terminal sales of the brand official website in coordination with the official WeChat account of Microsoft.

Final results

In the limited time, Baozun completed the brand’s requirement of building up backend platform for Microsoft WeChat store in the highest standards.The WeChat store not only went online in regulated time to better coordinate with the promotion in the official WeChat account and over fulfilled the sale expectancy, but also gradually released many functions such as groupon and flash sale in the later-period operation, adding more campaign means for operation and promotion.

Help the brand with solid guarantee and establish new retail benchmark

Case of BYD O2O business


BYD had planned to set up an O2O e-commerce system to arrange its automobile business in e-commerce field.


In the new retail era, new automobile marketing was short of solid guarantee and marketing scenarios.


Help BYD build own e-commerce system with full links from front-end stores to backend worksheet processing system;Provide deep supports from technology to operation, marketing and promotion.

Final results

BYD and Baozun formed a deep collaboration. With the advanced and professional marketing cooperation means of these two companies, BYD achieved a breakthrough in e-commerce field. During Double 11, more than 50% orders were brought by precipitated consumers. And over 7% orders were brought by consumers from offline store visiting. Compared with other online platforms, the cost of customer acquisition was reduced by over 60%. And compared with offline stores, it was even lowered by 80%.

Help the brand achieve a business miracle from 0 to 90 Million

Case of BRITA online store and site operations


China had become the largest e-commerce market in the world and Brita’s traditional business model had needed to be changed.


Business management becomes a headache due to plenty of C2C stores; The brand was lack of offline stores.


Incorporate C2C stores to become online distributors of Brita;Open Tmall flagship stores to connect the brand directly with the new consumer channel.

Final results

The incorporated stores have become the main online distributors of Brita including 2 Tmall B2C stores; Tmall flagship stores have helped Brita create a borderless communication channel for consumers and nine-fold growth in selling.